SolutionsOutcome-aware call scoring

Every call scored against your standards.

Replace sample-based reviews and vague manager notes with consistent scores, exact evidence, and one useful coaching priority for the next call.

  • Your own scoring standards
  • Scores matched to call outcomes
  • See the words behind each score
Make the next conversation better. A call scorecard with strengths and a specific improvement to practice. Fictional Summit Auto Group demo data.
A call scorecard with strengths and a specific improvement to practice.Demo data
Explore three illustrative coaching examples

Examples of what a manager might notice and coach. These are illustrative scenarios, not customer results.

  1. 1

    Buyer named a deadline

    Timeline was discovered, but the rep did not connect it to an agreed decision step.

    Practice confirming a dated next action before the conversation ends.

  2. 2

    Pricing concern repeated

    The rep answered with features instead of clarifying the buyer's cost or risk concern.

    Ask one diagnostic question before choosing the response.

  3. 3

    Meeting ended positively

    Interest was present, but ownership and calendar timing remained ambiguous.

    Convert verbal interest into a named owner and date.

What needs to improve

A fair score starts with a shared standard.

Sales managers and enablement leaders who need a consistent review standard across more calls than a human team can inspect manually.

Managers review a tiny sample

A few memorable calls shape the coaching agenda while repeated patterns across the rest of the team remain invisible.

Scores depend on the reviewer

Two managers can hear the same call and apply different standards, making trend lines difficult to trust.

Reps cannot see the why

A number without the exact supporting moment feels arbitrary and gives the seller little to practice next.

How it works

From your rubric to the words behind each score.

  1. 1. Bring in the call

    Use the recording source you already have

    Import phone, meeting, transcript, or supported in-person conversation data into one coaching workspace.

  2. 2. Apply the right standard

    Match the call to its rubric

    Assignment rules select the appropriate scorecard, then outcome detection determines which criteria apply.

  3. 3. Inspect the evidence

    Review the score beside the conversation

    Each criterion includes the transcript evidence, strengths, misses, and a focused coaching action.

In the product

Give each score a clear reason.

Conditional criteria

Score only what makes sense for the detected outcome instead of penalizing voicemails or callbacks as if they were full sales calls.

Weighted rubrics

Give discovery, qualification, objection handling, and next-step behaviors the importance your process requires.

Manager review

Keep human judgment in the loop with review workflows and transcript context instead of treating an AI score as unquestionable.

Trend visibility

See recurring strengths and coaching needs across a rep, team, rubric, or period rather than reacting to one call.

Connected tools

Use the recordings and transcripts your workflow already produces.

ZoomZoom PhoneMicrosoft TeamsFathomFieldyZapier

Before you connect

  • AI scores support manager judgment; they should not be the sole basis for compensation or employment decisions.
  • Recording and consent requirements vary by location and use case.

Put the standard to work

Try it with a worked example.

Questions

Questions before you get started.

Can we use our own sales call scorecard?

Yes. Rubrics can use your criteria, weights, scoring guidance, indicators, and conditional rules so the standard reflects your actual process.

Does every call use the same criteria?

No. Scoring rules can assign different rubrics, and outcome detection can apply only the criteria relevant to what happened on the call.

Can a manager review the AI score?

Yes. Managers can inspect the transcript evidence and use the result as a consistent starting point for human coaching and review.

Bring one real coaching question

See what your team can learn from its calls.

Explore the plans, or book a free 20-call review to find a useful coaching priority for your team.