Automatic intelligence from every incoming conversation

Your incoming calls already have the answers. AI brings them to you.

AI Call Coaching collects intelligence from every conversation and turns it into real insight—so you can convert more sales, coach your team, and refine your process without the guesswork.

  • Convert more conversations
  • Coach with cited evidence
  • Refine your sales process

Intelligence, already surfaced

See the business answers hiding inside your calls.

AI continuously analyzes incoming conversations and brings forward demand, objections, missed opportunities, and emerging trends. Every insight links back to the exact call moments behind it.

  • See which campaigns and sources bring the best conversations
  • Learn which services, products, and problems callers want solved
  • Understand why qualified callers leave without booking or buying
  • Find the opportunities that need follow-up before they go cold
Explore coaching resources

From insight to better selling

Improve the seller and the sales process.

Convert more of your own sales conversations.

See where buyers lean in, where trust drops, and the exact behavior to repeat or change next time.

Coach every rep with real evidence.

Give your team precise feedback tied to the call moment—not broad advice based on a hunch.

Refine the sales process with precision.

Find patterns across calls to improve discovery, objection handling, qualification, and follow-up.

See the pattern
Coach the moment
Improve the process

How it works

From a ringing phone to a better sales process.

Collect intelligence from every conversation, uncover real insights, and turn those insights into precise improvements your team can use.

01

Bring in the calls

Capture incoming conversations from your phone system, Zoom, Teams, Fathom, or Fieldy.

02

Get the real insights

AI automatically finds patterns across conversations and cites the call moments behind them.

03

Act on the answer

Convert the next opportunity, coach the team, and refine the process behind every sale.

Intelligence wherever sales happen

Wherever your team sells, learn what converts.

Bring phone, video, and face-to-face conversations into one intelligence layer. See what drives the outcome, coach the moment, and carry what works into the next sale.

In person

Face-to-face conversations captured where the sale happens

Auto dealerships

Showroom · lot · test drive

Coaching focus

Needs discovery · vehicle fit · payment objections · follow-up

In-home design services

Walkthrough · kitchen table

Coaching focus

Priority recap · option framing · budget alignment · next decision

Home services

Customer home · jobsite estimate

Coaching focus

Plain-language discovery · proof · options · objection handling

Phone and video

Incoming calls, demos, and remote sales conversations

B2B demos

Zoom · Teams · phone

Coaching focus

Discovery depth · value mapping · stakeholders · mutual next step

Inside sales & appointment setting

Dialer · contact center

Coaching focus

Opening · qualification · objection response · booked outcome

Account growth & renewals

QBR · renewal call

Coaching focus

Outcome recap · risk handling · expansion · owned commitments

In-person call intelligence

Bring face-to-face sales into the same intelligence loop.

Learn what converts in the showroom, at the kitchen table, or on a jobsite—then use the same evidence to improve the seller, the team, and the process.

  1. 1Fieldy captures the conversation while your rep stays present.
  2. 2The visit becomes searchable call intelligence alongside phone and video conversations.
  3. 3AI shows what helped or hurt the outcome so the seller and manager know what to improve.

Requires a Fieldy device and a separate Fieldy subscription. Fieldy is sold and billed separately by Field Labs, Inc.

Abstract illustration of sales conversations in an auto showroom, inside a customer’s home, and at a doorstep
In-person conversations
ShowroomIn-home consultField estimate

Precision coaching

Coach the rep. Improve the system.

Use real call evidence to improve individual performance, align the team, and see which changes to your sales process actually produce better results.

Turn insight into a better next call

Give each seller the most valuable behavior to improve next.

Coach patterns, not personalities

Ground feedback in repeated moments across real conversations.

Refine what the team says and does

Use customer language to sharpen scripts, questions, and follow-up.

Prove what improves conversion

Track whether coaching and process changes move sales outcomes.

Conversation sources

One intelligence layer for every conversation.

Bring in calls from the tools your team already uses, then analyze, coach, and improve them in one place. No code required.

Fieldy
Zoom
Zoom Phone
Fathom
Teams
Zapier

+ Google Meet, transcript imports, and custom webhooks

Simple pricing

Start turning calls into better sales.

Get full access to call intelligence and coaching for 14 days, up to 20 calls or 300 processed minutes. No credit card required.

Founding customer pricing — 50% off for life for the first 20 paying accounts.

save 20%

Starter

$39/seat/mo

$49/seat/mo

For individuals and small teams learning what converts

Start Free Trial

14-day trial · No credit card

  • 600 processed minutes/seat/month
  • Additional minutes at 2.5¢/minute
  • 1 custom scoring rubric
  • 3 Smart AI Alerts
  • CRM: Contacts & Companies
  • Pipeline Kanban
  • Leaderboard + basic analytics
MOST POPULAR

Professional

$79/seat/mo

$99/seat/mo

For teams coaching and refining their sales process

Start Free Trial

14-day trial · No credit card

  • Everything in Starter
  • 1,500 processed minutes/seat/month
  • Additional minutes at 1.5¢/minute
  • Up to 10 rubrics
  • 25 Smart AI Alerts
  • Full CRM: Deals + Tasks
  • Inbox Intelligence
  • Brain AI assistant
  • Manager coaching tools

Enterprise

Contact us

For organizations scaling call intelligence

Contact sales
  • Everything in Professional
  • Auto CRM extraction
  • Zapier + API access
  • Priority support
  • SSO / SAML (roadmap)
  • Audit logs (roadmap)
  • Custom SLAs
  • Dedicated CSM

Before you connect your calls

Questions about call intelligence and coaching.

It automatically surfaces what customers are requesting, why qualified callers are not booking, which campaigns bring high-intent conversations, what objections are increasing, which competitors are mentioned, and which callers need follow-up. Every insight points back to the relevant conversation evidence. You can ask a follow-up when you want to explore further, but you do not need to know what to ask first.

It connects sales outcomes to what actually happened in the conversation. Sellers see the behaviors that helped or hurt the opportunity, managers can coach repeated patterns with transcript evidence, and leaders can refine discovery, objection handling, qualification, and follow-up based on real calls rather than guesswork.

Our AI uses a two-pass scoring architecture. First, it detects the call outcome (meeting booked, voicemail, callback, etc.). Then it evaluates only the criteria relevant to that outcome against your custom rubric. Each criterion gets a score with specific transcript evidence showing exactly why. The result is a weighted 0–100 score with strengths, improvements, and key moments — delivered in under 60 seconds.

We integrate with Fieldy for in-person conversations, plus Zoom Meetings, Zoom Phone, Fathom, and Microsoft Teams. Completed recordings and transcripts flow into the same coaching workspace. Enterprise plans also include Zapier and API access for custom workflows, and Google Meet is supported via transcript import.

Each rep needs a Fieldy wearable and Fieldy subscription, purchased separately from Field Labs, Inc. Connect the rep's Fieldy account to AI Call Coaching, and completed in-person conversations can be imported, scored against your rubrics, and reviewed with the same coaching tools as phone and video calls.

Yes. A B2B team can score phone discovery and video demos, while a field team can review dealership conversations, in-home design consultations, or home-service estimates captured through Fieldy. Each team uses its own rubric, so the coaching criteria match the sale rather than the recording source.

Yes. You create rubrics with as many criteria as you need, each with its own weight, max score, scoring guidance, and key indicators. You can also make criteria conditional — only applied when the call has a specific outcome. Scoring rules let you auto-assign different rubrics based on the phone number dialed or the rep’s email, so cold calls and support calls are evaluated differently.

After every scored call, AI extracts contacts (name, email, phone, title, role), companies, deal signals (budget, timeline, pain points, competitors), and follow-up tasks from the transcript. High-confidence extractions (85%+) are created in your CRM automatically. Borderline extractions are saved for your review with visual confidence bars and inline editing. Smart deduplication prevents duplicate records.

Yes. Every tenant’s data is fully isolated — no cross-organization access is possible. We use JWT authentication, HMAC-SHA256 webhook verification, and SHA-256 hashed API key storage. Payments are processed through Stripe (PCI compliant). Role-based access control ensures team members only see what they’re authorized to see.

Your 14-day trial includes full product access for up to 20 calls or 300 processed minutes. When it ends, choose Starter at $49/seat/mo, Professional at $99/seat/mo, or contact us for Enterprise. No credit card is required to start, and you won’t be charged during the trial. Your data is preserved when you subscribe.

No. Our built-in CRM, pipelines, and tasks cover the full sales workflow — contacts, companies, deals, stages, and follow-ups. You can also connect Salesforce or HubSpot if you already use one; the CRM features are optional.

Yes. Brain gives you a conversational way to go deeper across calls, contacts, deals, emails, and tasks. Explore your pipeline, prep for a conversation, find an open task, or summarize a deal. Its answers use the business data you have connected instead of generic AI responses.

Yes. The CRM features are optional. Many teams use our coaching and Brain layer on top of their existing CRM. Data from calls still flows into your CRM via our integrations.

Intelligence you can act on

Turn every call into a better way to sell.

Get the intelligence to convert more, coach your team with precision, and refine your sales process without the guesswork.

Start Free Trial