Bring in the calls
Capture incoming conversations from your phone system, Zoom, Teams, Fathom, or Fieldy.
Automatic intelligence from every incoming conversation
AI Call Coaching collects intelligence from every conversation and turns it into real insight—so you can convert more sales, coach your team, and refine your process without the guesswork.
Intelligence, already surfaced
AI continuously analyzes incoming conversations and brings forward demand, objections, missed opportunities, and emerging trends. Every insight links back to the exact call moments behind it.
From insight to better selling
See where buyers lean in, where trust drops, and the exact behavior to repeat or change next time.
Give your team precise feedback tied to the call moment—not broad advice based on a hunch.
Find patterns across calls to improve discovery, objection handling, qualification, and follow-up.
How it works
Collect intelligence from every conversation, uncover real insights, and turn those insights into precise improvements your team can use.
Capture incoming conversations from your phone system, Zoom, Teams, Fathom, or Fieldy.
AI automatically finds patterns across conversations and cites the call moments behind them.
Convert the next opportunity, coach the team, and refine the process behind every sale.
Intelligence wherever sales happen
Bring phone, video, and face-to-face conversations into one intelligence layer. See what drives the outcome, coach the moment, and carry what works into the next sale.
In person
Face-to-face conversations captured where the sale happens
Showroom · lot · test drive
Coaching focus
Needs discovery · vehicle fit · payment objections · follow-up
Walkthrough · kitchen table
Coaching focus
Priority recap · option framing · budget alignment · next decision
Customer home · jobsite estimate
Coaching focus
Plain-language discovery · proof · options · objection handling
Phone and video
Incoming calls, demos, and remote sales conversations
Zoom · Teams · phone
Coaching focus
Discovery depth · value mapping · stakeholders · mutual next step
Dialer · contact center
Coaching focus
Opening · qualification · objection response · booked outcome
QBR · renewal call
Coaching focus
Outcome recap · risk handling · expansion · owned commitments
In-person call intelligence
Learn what converts in the showroom, at the kitchen table, or on a jobsite—then use the same evidence to improve the seller, the team, and the process.
Requires a Fieldy device and a separate Fieldy subscription. Fieldy is sold and billed separately by Field Labs, Inc.

Precision coaching
Use real call evidence to improve individual performance, align the team, and see which changes to your sales process actually produce better results.
Give each seller the most valuable behavior to improve next.
Ground feedback in repeated moments across real conversations.
Use customer language to sharpen scripts, questions, and follow-up.
Track whether coaching and process changes move sales outcomes.
Conversation sources
Bring in calls from the tools your team already uses, then analyze, coach, and improve them in one place. No code required.
+ Google Meet, transcript imports, and custom webhooks
Simple pricing
Get full access to call intelligence and coaching for 14 days, up to 20 calls or 300 processed minutes. No credit card required.
Founding customer pricing — 50% off for life for the first 20 paying accounts.
$49/seat/mo
For individuals and small teams learning what converts
Start Free Trial14-day trial · No credit card
$99/seat/mo
For teams coaching and refining their sales process
Start Free Trial14-day trial · No credit card
For organizations scaling call intelligence
Contact salesBefore you connect your calls
It automatically surfaces what customers are requesting, why qualified callers are not booking, which campaigns bring high-intent conversations, what objections are increasing, which competitors are mentioned, and which callers need follow-up. Every insight points back to the relevant conversation evidence. You can ask a follow-up when you want to explore further, but you do not need to know what to ask first.
It connects sales outcomes to what actually happened in the conversation. Sellers see the behaviors that helped or hurt the opportunity, managers can coach repeated patterns with transcript evidence, and leaders can refine discovery, objection handling, qualification, and follow-up based on real calls rather than guesswork.
Our AI uses a two-pass scoring architecture. First, it detects the call outcome (meeting booked, voicemail, callback, etc.). Then it evaluates only the criteria relevant to that outcome against your custom rubric. Each criterion gets a score with specific transcript evidence showing exactly why. The result is a weighted 0–100 score with strengths, improvements, and key moments — delivered in under 60 seconds.
We integrate with Fieldy for in-person conversations, plus Zoom Meetings, Zoom Phone, Fathom, and Microsoft Teams. Completed recordings and transcripts flow into the same coaching workspace. Enterprise plans also include Zapier and API access for custom workflows, and Google Meet is supported via transcript import.
Each rep needs a Fieldy wearable and Fieldy subscription, purchased separately from Field Labs, Inc. Connect the rep's Fieldy account to AI Call Coaching, and completed in-person conversations can be imported, scored against your rubrics, and reviewed with the same coaching tools as phone and video calls.
Yes. A B2B team can score phone discovery and video demos, while a field team can review dealership conversations, in-home design consultations, or home-service estimates captured through Fieldy. Each team uses its own rubric, so the coaching criteria match the sale rather than the recording source.
Yes. You create rubrics with as many criteria as you need, each with its own weight, max score, scoring guidance, and key indicators. You can also make criteria conditional — only applied when the call has a specific outcome. Scoring rules let you auto-assign different rubrics based on the phone number dialed or the rep’s email, so cold calls and support calls are evaluated differently.
After every scored call, AI extracts contacts (name, email, phone, title, role), companies, deal signals (budget, timeline, pain points, competitors), and follow-up tasks from the transcript. High-confidence extractions (85%+) are created in your CRM automatically. Borderline extractions are saved for your review with visual confidence bars and inline editing. Smart deduplication prevents duplicate records.
Yes. Every tenant’s data is fully isolated — no cross-organization access is possible. We use JWT authentication, HMAC-SHA256 webhook verification, and SHA-256 hashed API key storage. Payments are processed through Stripe (PCI compliant). Role-based access control ensures team members only see what they’re authorized to see.
Your 14-day trial includes full product access for up to 20 calls or 300 processed minutes. When it ends, choose Starter at $49/seat/mo, Professional at $99/seat/mo, or contact us for Enterprise. No credit card is required to start, and you won’t be charged during the trial. Your data is preserved when you subscribe.
No. Our built-in CRM, pipelines, and tasks cover the full sales workflow — contacts, companies, deals, stages, and follow-ups. You can also connect Salesforce or HubSpot if you already use one; the CRM features are optional.
Yes. Brain gives you a conversational way to go deeper across calls, contacts, deals, emails, and tasks. Explore your pipeline, prep for a conversation, find an open task, or summarize a deal. Its answers use the business data you have connected instead of generic AI responses.
Yes. The CRM features are optional. Many teams use our coaching and Brain layer on top of their existing CRM. Data from calls still flows into your CRM via our integrations.
Intelligence you can act on
Get the intelligence to convert more, coach your team with precision, and refine your sales process without the guesswork.
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